UI Design refers to user interface design; which is the process of creating all of the visual design elements of web pages. These include colors, typography, photos, videos and interactive elements that bring your website together. These elements can trigger a certain emotion or feeling with your audience. We focus on creating visually appealing websites that are cohesive with your brand and represent your business’s vision while also creating a meaningful user journey that will convert customers.

UX Design refers to user experience design; which is the process of enhancing user satisfaction and loyalty by improving the usability, ease of use, and pleasure provided between the user and your website. This requires an advanced knowledge of how you should structure your website, the proper placement of text and buttons, and where your call to actions should be in order to enhance conversions. At Comma Directive, we will optimize your website to be the most effective for your users and your business message.

Responsive web design is an approach to web development that focuses on creating web pages that render well with a variety of devices and screen sizes. With more than 57% of all U.S. online traffic coming from smartphones and tablets, a responsive website is no longer a great feature but becomes a necessity. At Comma Directive, we meticulously test and optimize your website across multiple browsers, a variety of devices and screen sizes in order to make sure your website renders well across the WWW.

A content management system is software that helps users create, manage and modify content on a website without needing specialized technical knowledge. Every website we create is built with a content management system so that your marketing team can have complete control of your website message without needing a web developer.

Search Engine Optimization is the process of increasing the number of visitors to a website by ensuring the site appears high on the list of sites returned during a search. At Comma Directive we focus primarily on technical SEO, which is creating a website that adheres to the requirements of search engines. Most search engines, such as Google, have requirements in place for mobile responsiveness, accessibility, HTTPS, etc. If these requirements are not found on a website, these search engines will penalize your website and rank you lower. We aim to prevent that by creating websites that are compatible with their standards.

The ability to understand user behavior through insightful data analysis can allow website owners to fine-tune their websites and optimize conversions. We leverage tools such as google analytics to gather valuable insights and track quantifiable user data. Every site we create comes fully integrated with Google Analytics so that website owners can start collecting valuable insights.